How to Use Loyalty Rewards to Maximize BFCM Sales

Black Friday and Cyber Monday are the biggest shopping weekend of the year, and every brand is fighting for customer attention. But you don’t have to rely only on steep discounts to win. One of the smartest ways to increase revenue—without hurting margins—is to use loyalty rewards strategically. Whether you already have a loyalty program in place or are considering a loyalty and rewards app, BFCM is the perfect opportunity to make it shine.

In fact, BFCM 2025 is expected to bring even more competition and higher customer expectations. That means your loyalty strategy can’t be an afterthought. Here's how to use rewards to boost conversions, increase repeat purchases, and strengthen customer lifetime value during the busiest shopping season of the year.

1. Reward Early Engagement Before the Rush Begins

Don’t wait until the official weekend to engage shoppers. Start warming up your audience 2–3 weeks ahead of your BFCM promotions. Offer loyalty points for:

  • Signing up for email or SMS

  • Completing a profile

  • Adding items to a wishlist

  • Following your brand on social media

This early momentum builds anticipation and gives customers a reason to check back later. Plus, when shoppers have points to spend, they’re far more likely to return during Black Friday Cyber Monday—because they feel like they’re getting an extra deal on top of your main sale.

2. Create Exclusive Rewards for Members

Customers love feeling like insiders. Use your loyalty program to offer:

  • Early access to BFCM deals

  • Members-only discounts or bonus points

  • Tier-based rewards, where top-tier customers get extra perks

Exclusive benefits not only drive signups but also encourage existing members to shop sooner—and spend more.

This is a great way to enhance the perceived value of your offers without cutting too deeply into your margins.

3. Offer Bonus Points During the BFCM Weekend

A simple but powerful strategy is to multiply your points during the sale. For example:

  • Double points on all purchases

  • Triple points on orders above a certain value

  • Bonus points for buying from specific categories

These boosted incentives encourage larger carts and additional buying. Customers who might have purchased just one item will often add more to maximize their points.

Even better, bonus points encourage post-BFCM engagement, since customers will come back later to redeem them.

4. Promote Rewards That Drive Higher Cart Values

If you want to nudge customers to spend more, make your rewards structure work for you. Set point redemption thresholds just above your typical order value. For instance:

  • “Get $10 off when you spend 2,000 points.”

  • “Redeem 3,000 points for a free gift when your cart hits $100.”

Customers tend to increase their order size to unlock rewards, which makes this a perfect technique for maximizing BFCM 2025 sales.

5. Encourage Repeat Purchases After BFCM

One of the biggest missed opportunities is treating BFCM like a one-time event. Your goal isn’t just to make a sale—it’s to create long-term customer relationships.

Use your loyalty program to follow up with:

  • Personalized offers based on what they bought

  • Points reminders (“You’ve earned 800 points—here’s what you can redeem!”)

  • Bonus points for coming back in December or January

This approach directly increases customer lifetime value, turning seasonal shoppers into year-round buyers.

6. Highlight Your Loyalty Program Everywhere

During BFCM, customers move fast. So your loyalty program needs to be impossible to miss:

  • Add banners on your homepage

  • Highlight rewards on product pages

  • Show points earned in cart and at checkout

  • Mention exclusive perks in all email and SMS campaigns

When customers see the value clearly, they’re much more likely to join—and even more likely to purchase.

Final Thoughts

Using loyalty rewards during Black Friday and Cyber Monday isn’t just smart—it’s essential for maintaining profit margins and building long-term relationships. With the right strategy and a well-designed loyalty and rewards app, you can increase your BFCM sales while improving retention at the same time.

Implement these tactics now, and you’ll set yourself up for a record-breaking BFCM 2025. If you’d like help refining the article or tailoring it to your brand, just let me know!

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