From Discounts to Loyalty: Turning BFCM Shoppers Into Long-Term Subscribers
Black Friday and Cyber Monday (BFCM) have long been celebrated as the ultimate shopping performance, attracting deal hunters from all corners of the globe. But while businesses often focus on driving massive sales during this period, the real opportunity lies in converting these one-time shoppers into long-term subscribers. BFCM 2025 is no exception, and brands that leverage strategic tactics can turn the seasonal rush into year-round loyalty. Press enter or click to view image in full size Understanding the BFCM Shopper Mindset During Black Friday and Cyber Monday events, shoppers are primarily motivated by discounts and limited-time offers. They are hunting for value, often browsing multiple websites to snag the best deals. While this urgency can lead to a surge in sales, it doesn’t automatically translate into lasting relationships with your brand. The key is to bridge the gap between transactional purchases and meaningful engagement. To achieve this, businesses must fo...