How to Use Custom Tags to Power Smarter Subscription Workflows in Shopify

Managing subscriptions in an online store can feel overwhelming, especially when trying to personalize the experience for each customer. Thankfully, if you’re using the Shopify Subscriptions app, there’s a powerful, often underutilized feature that can help you streamline your workflows: Custom Tags.

Let’s explore how to use custom tags to power smarter subscription workflows in Shopify, boost your recurring revenue, and deliver a more efficient, personalized customer journey.

What Are Custom Tags?

Custom tags are labels you can assign to customer profiles, products, or orders within Shopify. Think of them as flexible identifiers — like virtual sticky notes — that help you organize, segment, and automate tasks. When used creatively, custom tags can transform your Shopify Subscriptions setup into a smart, automated system that saves time and enhances user experience.

The Power of Smarter Subscription Workflows

Using custom tags effectively can lead to smarter subscription management. Here’s how:

  • Customer Segmentation: Tag subscribers based on their behavior, purchase history, or preferences. For instance, you can tag high-value customers as “VIP” or assign a tag like “Monthly Tea Box” to users who subscribe to a specific product.
  • Automated Marketing Campaigns: Use tags to trigger personalized email flows. A customer tagged with “New Subscriber” might receive a welcome series, while someone tagged “Churn Risk” could be sent an incentive to stay.
  • Tailored Discounts and Offers: Apply tags like “Loyal Customer” to reward long-term subscribers with exclusive discounts, making them feel valued and more likely to stick around.

Integrating Custom Tags with the Shopify Subscriptions App

The Shopify Subscriptions app offers a seamless way to manage subscription-based products. But when you incorporate custom tags, you unlock even more potential.

For example, when a customer signs up through the Subscriptions app, you can automatically apply a custom tag based on their subscription plan. This opens the door to custom workflows using automation tools like Shopify Flow or third-party apps like Klaviyo or Zapier.

A real-world example: Let’s say you run a skincare brand. When someone subscribes to your monthly box, the Shopify Subscriptions app registers the new subscription. You could set it up so the customer gets a custom tag like “Monthly Skincare Plan.” Then, you use that tag to enroll them in a targeted email sequence about skincare tips, upcoming products, and loyalty rewards.

Driving Recurring Revenue Through Automation

By using custom tags to fine-tune the subscriber experience, you’re not just automating tasks — you’re building stronger relationships. Personalized workflows help reduce churn and increase customer lifetime value, turning casual buyers into loyal subscribers.

With better segmentation and targeted communication, subscribers feel seen and understood. That’s what builds trust — and trust is what powers consistent revenue month after month.

Wrapping It Up

If you want to make your subscriptions app work harder for you, start leveraging custom tags. They might seem simple, but in the world of Shopify Subscriptions, they’re a secret weapon for smarter workflows, better customer experiences, and growing your recurring revenue without adding more work to your plate.

Take the time to map out a few basic workflows using tags, and you’ll soon discover how these tiny labels can make a big difference.

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