How to Create Product Bundles on Shopify

If you’re running an online store, you already know how competitive the eCommerce world can be. To stand out and increase your revenue, one smart move is to start offering product bundles. These encourage customers to buy more and improve their shopping experience. And if you're using Shopify, you're in luck—creating bundles is easier than ever, especially with the right tools.

Why Product Bundles Matter

Let’s start with the basics. Product bundles are a group of individual products sold together at a discounted price. Think of a skincare bundle that includes a cleanser, toner, and moisturizer. Bundling helps you move inventory faster, increase average order value, and offer more value to your customers.

But there’s another layer to this—recurring revenue. If you combine bundles with subscription options, you can turn one-time buyers into loyal, repeat customers.

Enter the Shopify Subscriptions App.

Shopify makes it simple to offer subscriptions, especially with the Shopify Subscriptions app. This tool lets you create flexible subscription plans for your bundles—weekly, monthly, or even custom intervals. Customers can subscribe to their favorite products and receive them regularly without needing to reorder. That’s a win-win.

With the Subscriptions app, you can manage all your subscription products in one place, track recurring payments, and offer custom options like pause, skip, or reschedule. This flexibility keeps your customers happy and encourages long-term loyalty.

How to Create Product Bundles on Shopify

Now, let’s talk about how to do this. Setting up bundles on Shopify doesn’t require you to be a tech expert. Here's a simple step-by-step guide:

  1. Choose a Bundling App: Shopify doesn't offer native bundling features, but there are many great apps like Bundle Builder or Bundler—Product Bundles that integrate easily.

  2. Create Your Bundle: Decide which products you want to include. These should complement each other—for example, a fitness bundle could include a water bottle, resistance bands, and protein bars.

  3. Set Pricing & Discounts: Offering a small discount for the bundle gives your customers an incentive to purchase. Just make sure the value is clear.

  4. Use Custom Tags: Organize your bundles with custom tags to make them easier to manage. This also helps with tracking sales and analyzing which bundles perform best.

  5. Integrate Subscriptions: Use the Shopify Subscriptions app to allow customers to subscribe to the bundle. This is key to building consistent recurring revenue.

Increase Sales Through Bundling

Creating bundles is not just about packaging products together. It’s about providing a better shopping experience. When customers feel like they’re getting more value, they’re more likely to buy—and to return.

Subscriptions take this even further. Offering a subscription option for your bundles ensures a steady flow of income and builds a loyal customer base. Just ensure to market these bundles effectively through your store and email campaigns.

Final Thoughts

Whether you’re just starting or looking to scale your eCommerce business, product bundling with subscriptions is smart. Not only does it increase the average order value, but it also helps build recurring revenue streams that stabilize your business.

So, if you’ve been wondering how to create product bundles on Shopify, now you have a clear roadmap. Combine smart bundling with the power of the Subscriptions app and watch your store grow.

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