Customer Loyalty Is the Secret Weapon for Shopify Success During BFCM 2025
Every year, Black Friday and Cyber Monday (BFCM) are make-or-break moments for eCommerce businesses. With online shoppers hunting for the best deals, competition is fierce. Shopify store owners know that discounts alone can’t guarantee long-term success. The real game-changer for BFCM 2025 is customer loyalty . Building strong relationships with your buyers ensures not only big wins during the holiday shopping frenzy but also consistent growth long after the sales end. Why Customer Loyalty Outshines Discounts It’s easy to assume that deep discounts are the key to winning on Black Friday and Cyber Monday. While price cuts grab attention, they don’t guarantee repeat customers. Shoppers who come only for discounts often disappear once the sale is over. Loyal customers, however, return again and again because they trust your brand, appreciate your products, and enjoy their shopping experience. Research consistently shows that retaining existing customers is far cheaper than acquiring...