Shopify Subscriptions App - Easy Subscriptions

Black Friday Cyber Monday (BFCM) is one of the biggest opportunities of the year for subscription brands. Whether you’re selling consumables, digital products, or memberships, how you prepare your subscription program can make or break your results. This year, it’s not just about offering discounts—it’s about creating a subscription experience that attracts, retains, and delights customers long after BFCM ends. Here’s how to get your store “subscription ready” for BFCM 2025: 1. Optimize Offers Shoppers expect irresistible deals during BFCM. For subscription stores, this can mean: Discounts : Introductory rates or percentage-off offers to attract customers. Free Gifts : Add-on products or surprise items for subscribers who commit during BFCM. Bundling : Offer curated bundles that increase AOV (average order value) while providing extra value. Tip: Make sure these offers are clearly visible both on your website and inside your e-commerce app —mobile shopping is projected to dominate BF...

Subscription businesses thrive on recurring revenue. Unlike one-time purchases, subscriptions create an ongoing relationship with your customers. One of the most effective ways to grow your subscription business is through upselling and cross-selling . When done right, these strategies not only increase revenue but also improve the customer experience by offering more value. What Are Upselling and Cross-Selling? Upselling is the practice of encouraging customers to buy a higher-tier version of a product or service. For example, if a customer subscribes to a basic plan, you might suggest upgrading to a premium plan that includes extra features, faster support, or exclusive content. Cross-selling, on the other hand, involves recommending complementary products or services. For instance, acustomer who subscribes to a meal kit service could be offered premium ingredients or kitchen accessories that enhance their experience. Both strategies work hand-in-hand to increase the lifetime value o...

Black Friday and Cyber Monday are one of the busiest shopping periods of the year, and 2025 will be no different. With the right approach, eCommerce brands can do more than just drive quick sales during this holiday rush—they can also build long-term customer relationships. Subscriptions are one of the best ways to extend the value of each customer beyond a single purchase. By using smart subscription strategies, you can increase Customer Lifetime Value (LTV) and turn BFCM shoppers into loyal, repeat buyers. Here are five proven subscription strategies to help you maximize LTV during BFCM 2025 . 1. Create Limited-Time Subscription Offers During the BFCM shopping frenzy, urgency drives action. Brands can use this by launching limited-time subscription offers. For example, offering “Subscribe & Save 25%—BFCM Weekend Only” encourages shoppers to commit during the promotional window. You’re not only boosting sales for the weekend but also securing recurring revenue for months ahead. ...