Boosting BFCM Sales with a Subscription Model: Strategies for 2024
As Black Friday and Cyber Monday (BFCM) 2024 approaches, eCommerce retailers prepare for one of the most profitable sales days of the year. More merchants are turning to the subscription model to stay competitive and build sustainable revenue. Offering subscriptions during BFCM can boost sales while also encouraging long-term consumer loyalty. In this article, we’ll explore strategies for leveraging a subscription model during BFCM and how using the best Shopify subscription app can streamline the process. Why the Subscription Model Works for BFCM The subscription model has gained traction because it provides a reliable stream of recurring revenue. Instead of relying solely on one-time purchases, businesses offering subscriptions create consistent income streams. During BFCM, when customers are already hunting for deals, a subscription can turn impulse buyers into loyal customers who keep coming back month after month. For example, subscription boxes for beauty, fitness, or ...